Georgia State University/Alexandria Institute of Technology
Country:
Egypt
Award Date:
2002
Award Amount:
$749,999.00
Cost Share:
$222,543.00
Other Partners:
GSU-Cairo University Alumni Association; The Alexandria Business Association; Alexandria University; Arab Academy for Science and Technology; Raya Contact Center; Wadi Holdings; Kraft, Egypt
Georgia State University (GSU) and the Alexandria Institute of Technology (AIT) are improving business training and capabilities in Egypt, focusing on international marketing and e-commerce. Through fully functioning distance education facilities located in various parts of the country, the partnership will provide up-to-date, market-relevant skills to current and prospective marketing professionals. The GSU program director and AIT advisors have collaborated on the program design with business leaders, managers, and academicians in Alexandria and Cairo and developed course content for modules in e-commerce, global marketing, international business law, and business communication. The partners publicized the AIT-GSU partnership and AIT’s new lab facilities and distance learning programs through program promotion and advertising—including an Open House in Alexandria and an interview with a local television station. GSU and AIT faculty, advisors, and fellows researched and wrote four Egypt-specific cases, and the AIT fellows completed “training the trainers” sessions in e-commerce and marketing at GSU. The partners have also developed a database of prospective clients, created a WebCT site that includes discussion board capabilities, created a public partnership web site, developed online registration capability, and established a continuing education library.